I’ve talked about Twitter a lot here, but something I don’t think I have ever mentioned is when I first started getting serious about my Twitter stream last year and looking for the right people to follow, I stumbled onto some people who were hosting their own internet radio shows. Some would use a talk format and others would broadcast music much like a radio station. All offered ways to interact with the listener by email, Twitter and other instant messaging services. I will tell you, at first I thought how lame.

It wasn’t the technology that was lame – not at all! But rather the folks seemed to be broadcasting into virtual nothingness. If there was no interaction from the audience or listeners, how would you know if anyone was listening?

And that is just the point, I guess as with any social media tool, the user has to generate a following in order to be social; in order to be heard.

So knowing I can host a membership website or blog where I can write and espouse my views, and I can take videos of my presentations and upload them to YouTube so that you can see me at your leisure, my next step to ruling the world might very well be my own radio show. Imagine mellow music, interspersed with dialogue leading into rock, more talk and then slowing down with some soft rhythm and blues. Music soothes the savage beast. Music awakens our senses. Music is in the background of every story.

So I think my next step into the social media world will be a Shoutcast Server. With a Shoutcast Hosting Server, I can broadcast one audio stream from my office PC to the Shoutcast Server hosted on a high bandwidth connection. It will relay the audio then to any clients connected.

Sounds simple enough, but what makes it work? MP3 technology is what drives the system. Aha! Now I’m beginning to understand the process even better. Please take a look at Shoutcast Server Hosting from 24Shells and you’ll understand why you need to connect too.